The coming fight over .gay domain

18 Feb

Scott Seitz at least he has some genuine understanding of, and experience with, his .gay TLD target demographic. His approach to the ICANN process and how he communicates with his intended market demonstrate a savvy heart/mind combo that ICM Registry does not appear to possess.

As for the proposed .gay TLD — like .XXX — it sounds really good for a moment, and then, after you’ve had a chance to really think about it, it doesn’t sound anywhere near as good.

Both have promise. In a perfect world, they would be delightful short-cuts to specialized content that people have a legitimate desire for and right to access and create.

Alas, the reality of the 21st century world is that both of these “alternative” lifestyle-oriented endeavors are rife with potential political, religious, social, and economic risk, as well as gain.

I’m not alone in seeing a connection between the virtual path .gay is preparing to walk and that .XXX has been stamping its feet on since 2004. While the former appears to have learned something from the trials and missteps of the former, some of the same meta questions remain.

– Darklady

The coming fight over .gay domain

SAN FRANCISCO–Scott Seitz has the dubious distinction of proposing what might become the most controversial new top-level Internet domain: .gay.

Seitz, the chief executive of dotGAY, is the founder of SPI Marketing, which bills itself as a “full service” gay marketing, public relations, and event planning agency. Clients include Absolut Vodka, American Express, Subaru and Travelocity; campaigns included a Ru Paul drag race.

Now, as soon as the application period begins, Seitz is planning to ask the Internet Corporation for Assigned Names and Numbers, or ICANN, to approve .gay. At least 115 proposals are expected, including .car, .health, .nyc, .movie, and .web.

Controversial Internet suffixes have a history of suffering the geopolitical equivalent of being referred to a committee that never reaches a decision. An entrepreneur named Stuart Lawley applied for the rights to run .xxx in 2004, and thanks to opposition from the Bush administration and nations including Brazil, it still has not been approved.

To read more, visit: ZDNet


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